Open AccessA Study on the Influence of CSR and Corporate Ability on Purchase Intention －Focused on The mediating effects of product attitude and the moderating effects of corporate reputation－
Author(s) -
양승광,
Eugene Song
Publication year - 2018
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2018.37.2.001
Subject(s) - business , corporate social responsibility , reputation , marketing , product (mathematics) , moderation , advertising , business administration , psychology , public relations , social psychology , social science , geometry , mathematics , sociology , political science