Open AccessEffects of FIN-TECH use motivation on User Attitude and Word Of Mouth Intention: Focus on a Innovation Resistance Tendency and Type of Message (Rational, Emotional)
Author(s) -
Sangcheol Seol,
Sung Gwang Jung,
Woo Young Choi
Publication year - 2017
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2017.36.5.010
Subject(s) - business