Open AccessInfluence of Country-of-Origin Image, Brand Attitude and Corporate Social Responsibility on Chinese Consumers' Perceived Quality and Purchase Intention
Author(s) -
김보영,
Song Ni Eun,
이가영
Publication year - 2017
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2017.36.3.001
Subject(s) - business , perceived quality , quality (philosophy) , corporate social responsibility , advertising , marketing , brand image , social responsibility , country of origin , psychology , brand awareness , public relations , political science , philosophy , epistemology