Open AccessThe Effects of Customer Based Planned Obsolescence on Replacement Purchase Intention - The Moderating Role of Consumer Innovativeness Focus－
Author(s) -
Chung gyu Byun,
성창수
Publication year - 2017
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2017.36.1.008
Subject(s) - obsolescence , business , marketing , focus (optics) , customer satisfaction , advertising , optics , physics