Open AccessEffect of Suggested Price Discount on Brand Image and Purchase Intention －Focusing on Beauty Service Industry－
Author(s) -
heojeongrok,
Jeong-Hwa Cho
Publication year - 2017
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2017.36.1.002
Subject(s) - beauty , brand image , business , advertising , marketing , service (business) , art , aesthetics