Open AccessA Study on the SNS Advertising’s Word-of-Mouth Constraint Factors in the Social Network Service
Author(s) -
Yundaehong,
강용수
Publication year - 2016
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2016.35.1.004
Subject(s) - word of mouth , social network service , advertising , constraint (computer aided design) , service (business) , business , computer science , social media , psychology , world wide web , marketing , engineering , mechanical engineering
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