Open AccessThe Effect of Expertise and Communication on the Lovemark and Store Loyalty : Focused on High-Contact Service
Author(s) -
Marvin M. Chun
Publication year - 2015
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2015.34.5.005
Subject(s) - loyalty , business , service (business) , advertising , marketing