Open AccessA Study on Consumers Purchasing Behavior of Mobile Shopping - User Characteristics, Flow, Perceived Risk, Involvement -
Author(s) -
Dong-Hyo Song,
Sun-Hee Kang
Publication year - 2015
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2015.34.3.005
Subject(s) - purchasing , business , risk perception , advertising , flow (mathematics) , marketing , psychology , perception , mathematics , neuroscience , geometry