Open AccessA Study on Consumers Purchasing Behavior of Mobile Shopping - User Characteristics, Flow, Perceived Risk, Involvement -
Author(s) -
송동효,
강선희
Publication year - 2015
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2015.34.3.005
Subject(s) - purchasing , business , risk perception , advertising , flow (mathematics) , marketing , psychology , perception , mathematics , neuroscience , geometry
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