Open AccessThe Antecedents of eWOM Credibility and Its Impact on Secondary eWOM Intentions -Focused on the Moderating Effects of eWOM Involvement-
Author(s) -
Zhanghai,
Ju-Sik Park
Publication year - 2015
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2015.34.1.006
Subject(s) - credibility , psychology , advertising , business , marketing , political science , law