Open AccessThe Role of Brand Personification in Building Consumer-Brand Relationship
Author(s) -
Moon-Tae Kim
Publication year - 2014
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2014.33.4.006
Subject(s) - business , advertising , brand management , brand experience , brand awareness , brand extension , marketing , product management , new product development