Open AccessThe Relative Influence of Political Ad Attitude and Candidate Cognition On the Candidate Attitude - Focused On Direct Comparative, Indirect Comparative, and Noncomparative Ad -
Author(s) -
Moon Jae-Hak
Publication year - 2013
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2013.32.5.006
Subject(s) - cognition , psychology , politics , social psychology , political science , neuroscience , law
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