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The Influence of Message Types of Comparative Advertising on Advertising Effect
Author(s) -
Moon Jae-Hak
Publication year - 2012
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2012.31.4.027
Subject(s) - advertising , business

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