Open AccessDiversification and Cost Stickiness Behavior
Author(s) -
Sung-Kwon Chi
Publication year - 2012
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2012.31.4.023
Subject(s) - diversification (marketing strategy) , economics , business , microeconomics , marketing