Open AccessA Study on Level of Company-Consumer Identification on Company Rumor Impact and Effectiveness of Refutation countered the effect of the difference
Author(s) -
최태호,
황지민,
Oh Daeyang
Publication year - 2012
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2012.31.4.011
Subject(s) - rumor , identification (biology) , business , difference in differences , significant difference , advertising , marketing , economics , econometrics , statistics , public relations , mathematics , political science , botany , biology