Open AccessA Study on Mobile Advertising Effects for Location-Based Advertisement - Focuse on both of Product Involvement and Forms of Advertising Expression -
Author(s) -
Jong-Ho Lee
Publication year - 2012
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2012.31.4.005
Subject(s) - advertising , business , product (mathematics) , mathematics , geometry