Open AccessA Study on Mobile Advertising Effects for Location-Based Advertisement - Focuse on both of Product Involvement and Forms of Advertising Expression -
Author(s) -
Jong-Ho Lee
Publication year - 2012
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2012.31.4.005
Subject(s) - advertising , business , product (mathematics) , mathematics , geometry
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