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Investigating Antecedents and Consequents of Brand Attachments to Celebrities in Korean Wave
Author(s) -
김문태
Publication year - 2012
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2012.31.3.011
Subject(s) - psychology , korean wave , advertising , business

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