Open AccessInvestigating Antecedents and Consequents of Brand Attachments to Celebrities in Korean Wave
Author(s) -
Moon-Tae Kim
Publication year - 2012
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2012.31.3.011
Subject(s) - psychology , korean wave , advertising , business