Open AccessA Study of Country Image, Consumer Attitude and its Impact on International Service Use Intention of Chinese Consumers -Focusing Medical Service-
Author(s) -
YOUNG IL CHANG,
Kyoung-Hwan Kim
Publication year - 2012
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2012.31.2.008
Subject(s) - service (business) , business , advertising , marketing
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