Open AccessThe Moderate Effectiveness On Regulatory Focus And Prices Discounts Of Scarcity Messages
Author(s) -
Han Kwang Seok
Publication year - 2012
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2012.31.1.012
Subject(s) - scarcity , regulatory focus theory , focus (optics) , business , economics , industrial organization , microeconomics , physics , optics , management , task (project management)