Open AccessA Study on the Corporate Image and Clothes Purchasing Behavior Depending on the Degree of Interest in Cultural Marketing - Focusing on Uniqlo Brand -
Author(s) -
류미애,
박옥련
Publication year - 2012
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2012.31.1.001
Subject(s) - clothing , business , marketing , purchasing , degree (music) , advertising , brand management , brand image , political science , physics , acoustics , law
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