Open AccessA Study on the Corporate Image and Clothes Purchasing Behavior Depending on the Degree of Interest in Cultural Marketing - Focusing on Uniqlo Brand -
Author(s) -
Mi-Ae Ryu,
Ok-Ryun Park
Publication year - 2012
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2012.31.1.001
Subject(s) - clothing , business , marketing , purchasing , degree (music) , advertising , brand management , brand image , political science , physics , acoustics , law