Open AccessA Study on Comparison between Korean · Chinese Consumers In the Relationship between Domestic Open Market Brand personality, Customer Satisfaction and Brand Loyalty
Author(s) -
김유경
Publication year - 2011
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2011.30.3.002
Subject(s) - business , advertising , brand loyalty , customer satisfaction , marketing , personality , loyalty business model , brand management , brand awareness , loyalty , chinese market , brand extension , brand equity , psychology , china , service quality , social psychology , service (business) , political science , law