Open AccessEffects of Relationship Marketing Activities on Customer Equity Drivers and Customer Behaviors
Author(s) -
Sanglee Cho
Publication year - 2011
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2011.30.2.008
Subject(s) - business , marketing , customer equity , relationship marketing , customer advocacy , marketing management , service quality , service (business)
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