Open AccessEffects of E-coupon attributes, Perceived risk in Internet shopping malls on Intention to continuously use online coupons through the User satisfaction - moderating effects of coupon type and gender -
Author(s) -
Sim Sun Hee,
Hakyun Kim
Publication year - 2011
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2011.30.2.001
Subject(s) - coupon , internet shopping , advertising , risk perception , business , psychology , the internet , user satisfaction , internet privacy , marketing , computer science , perception , world wide web , finance , human–computer interaction , neuroscience