Open AccessEffect of Customer's Emotion Experienced during Internet Shopping On Shopping Behavior According to Internet Shopping Motivation
Author(s) -
kim Sang Hi,
Kyung-Ae Kim,
Parkmansuk,
Ji Hoon Yang
Publication year - 2011
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2011.30.1.001
Subject(s) - internet shopping , the internet , advertising , psychology , business , marketing , computer science , world wide web