Open AccessA Study on the role of Online Brand Community as an IMC Tool
Author(s) -
Young-soo Kang
Publication year - 2010
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2010.29.4.007
Subject(s) - brand community , business , advertising , brand management