Open AccessA Study on the role of Online Brand Community as an IMC Tool
Author(s) -
강용수
Publication year - 2010
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2010.29.4.007
Subject(s) - brand community , business , advertising , brand management
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