Open AccessThe Impact on the Business Performance of CRM System -Using the Balanced Scorecard-
Author(s) -
Jaesik Lee
Publication year - 2010
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2010.29.3.005
Subject(s) - balanced scorecard , business , process management , strategy map , business administration , knowledge management , computer science
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