Open AccessA Study On The Structural Relationship Between Utilization Motivation Of Online Brand Community And The Flow, Community Identification, Brand Attachment
Author(s) -
KwangSeok Han
Publication year - 2010
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2010.29.2.002
Subject(s) - brand community , identification (biology) , flow (mathematics) , business , advertising , psychology , marketing , brand awareness , mathematics , botany , geometry , biology
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