Open AccessA Study on the Effect of Intention of Usage on Internet Brand Community Site by the Extended Technology Acceptance Model
Author(s) -
Un Seok An,
HyungSub Jang,
JongChul Oh
Publication year - 2009
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2009.28.2.004
Subject(s) - the internet , technology acceptance model , business , advertising , brand community , marketing , internet privacy , psychology , world wide web , computer science , brand awareness , human–computer interaction , usability