Open AccessA Study on the Influence of Green Advertisement on the Attitude of Consumers -Concerning the Message Effect-
Author(s) -
Kook-Haeng Cho
Publication year - 2009
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2009.28.1.005
Subject(s) - advertising , business , psychology