Open AccessA Study of the Effectiveness of Anti-smoking Advertising : Based upon Interation of Involvement and Knowledge
Author(s) -
Chong M. Lee,
SooHyun Lee
Publication year - 2008
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2008..26.003
Subject(s) - advertising , anti smoking , psychology , business , medicine , environmental health
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