Open AccessA Study of the Effectiveness of Anti-smoking Advertising : Based upon Interation of Involvement and Knowledge
Author(s) -
Chong Min Lee,
Soo-Hyun Lee
Publication year - 2008
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2008..26.003
Subject(s) - advertising , anti smoking , psychology , business , medicine , environmental health