Open AccessThe Relationship Between Service Quality of Brand Community and Brand Community Loyalty
Author(s) -
Jongoh PARK
Publication year - 2008
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2008..25.014
Subject(s) - business , brand loyalty , service quality , marketing , brand community , brand equity , loyalty , brand awareness , advertising , brand management , quality (philosophy) , service (business) , philosophy , epistemology
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