Open AccessResearch on the difference of verbal effect on sequences of positive indication and negative indication of verbal message : Based on replies on shopping mall
Author(s) -
류춘열,
KwangSeok Han,
진홍근
Publication year - 2008
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2008..25.007
Subject(s) - shopping mall , psychology , nonverbal communication , advertising , social psychology , communication , business
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