Open AccessA Study on the Perceived Risk of E‐Commerce and the Pre-Purchase Intention of Internet Shopping Mall Users according to Gender
Author(s) -
강영신,
Chung Bhum Suk
Publication year - 2007
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2007..23.006
Subject(s) - internet shopping , shopping mall , the internet , risk perception , business , advertising , e commerce , psychology , internet privacy , computer science , perception , world wide web , neuroscience