Open AccessThe Moderating Effect of B2C EC Strategy on the Relationship between B2C EC Website Functionalities and Application Performance: Marketing Perspective
Author(s) -
Hong-Soo Han
Publication year - 2007
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2007..21.013
Subject(s) - perspective (graphical) , business , marketing , advertising , computer science , artificial intelligence
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