Open AccessThe influence that the value suggestion of on-line community members has on the brand affection
Author(s) -
KwangSeok Han
Publication year - 2007
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2007..21.011
Subject(s) - affection , value (mathematics) , psychology , line (geometry) , advertising , social psychology , business , mathematics , statistics , geometry
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom