#schoollibrarians Tweet for Professional Development: A Netnographic Case Study of #txlchat

Social media has become an important venue for building professional learning networks. More and more school librarians employ these flexible, free tools to make connections with colleagues and build a community of practice in the virtual learning environment. In this netnographic case study, the motivations and benefits to co-founders, core group members, and participants in creating and/or participating in a grassroots regionally based Twitter chat group are examined.