Library marketing | Zendy

R.E. Looney | Zendy

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Library marketing

Author(s) -

R.E. Looney

Publication year - 2020

Publication title -

library and information research

Language(s) - English

Resource type - Journals

eISSN - 2752-7336

pISSN - 1756-1086

DOI - 10.29173/lirg806

Subject(s) - order (exchange) , medical library , position (finance) , business , public relations , library science , management , sociology , political science , computer science , finance , economics

In order to attract more non-medical staff, the Sir Thomas Browne Library at the Norfolk and Norwich Hospital decided to create a marketing campaign called “Love Your Library.” The campaign sought to make non-medical staff aware of the library’s many services and materials available to them. During the campaign, the library increased the number of new members by 160%, with 25% of these being non-medical members. Future promotions will help create a community hub for staff and achieve a prominent position within the Trust.

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