Open AccessLibrary marketing
Author(s) -
R.E. Looney
Publication year - 2020
Publication title -
library and information research/library and information research
Language(s) - English
Resource type - Journals
eISSN - 2752-7336
pISSN - 1756-1086
DOI - 10.29173/lirg806
Subject(s) - order (exchange) , medical library , position (finance) , business , public relations , library science , management , sociology , political science , computer science , finance , economics
In order to attract more non-medical staff, the Sir Thomas Browne Library at the Norfolk and Norwich Hospital decided to create a marketing campaign called “Love Your Library.” The campaign sought to make non-medical staff aware of the library’s many services and materials available to them. During the campaign, the library increased the number of new members by 160%, with 25% of these being non-medical members. Future promotions will help create a community hub for staff and achieve a prominent position within the Trust.