Open AccessMarketing Strategy to Enhance New Book Reading
Author(s) -
Chi-Lung Lee
Publication year - 2021
Publication title -
iasl conference proceedings
Language(s) - English
Resource type - Journals
ISSN - 2562-8372
DOI - 10.29173/iasl7631
Subject(s) - reading (process) , perception , stereotype (uml) , marketing , marketing strategy , loan , psychology , business , computer science , political science , social psychology , finance , neuroscience , law
This paper tries to use marketing strategy to change school teacher and student’s stereotype perception of the library, so as to effectively improve new book loan, further cultivate good reading aura for the school, and build a more perfect reading environment for students.