Open AccessThe Evolution of Kotex Advertising and the Introduction of the 'Negro Market'
Author(s) -
Adriana Ayers
Publication year - 2011
Publication title -
constellations
Language(s) - English
Resource type - Journals
ISSN - 2562-0509
DOI - 10.29173/cons10494
Subject(s) - advertising , menstruation , sociology , gender studies , business , medicine
Adriana Ayers studies the evolution of kotex advertising, focusing specifically on the way in which African American women were figured into changing advertisers’ conceptions of womanhood. The article analyzes images featured in various women’s magazines to examine how ideas surrounding menstruation were packaged and sold to women.