Open AccessTwitter and the Lack of a Participatory Culture in American College Libraries
Author(s) -
Brenton Stewart,
Jesse J. Walker
Publication year - 2018
Publication title -
proceedings of the annual conference of cais
Language(s) - English
Resource type - Journals
ISSN - 2562-7589
DOI - 10.29173/cais1033
Subject(s) - social media , leverage (statistics) , situated , citizen journalism , ibm , participatory culture , watson , sociology , public relations , library science , media studies , political science , computer science , materials science , artificial intelligence , machine learning , natural language processing , nanotechnology , law
This study is a social media analysis on the use of Twitter at Historically Black Colleges and University libraries in the United States. Researchers have begun examining how libraries use social media however; the vast majority of these studies are situated at large flagship research-intensive universities. We leverage the IBM Watson analytic engine, to systemically examine over 23,000 tweets around propagation and sentiment, to assess follower engagement. The analysis found little evidence of follower engagement with library generated content. However, we observed a substantial volume of library tweets coalesced around institutional boosterism, rather thanlibrary related phenomena.