Open AccessFrench Cultural Strategy and the Japanese Paradigm
Author(s) -
Pierre-William Fregonese,
Kazunari Sakai
Publication year - 2021
Publication title -
alternative francophone
Language(s) - English
Resource type - Journals
ISSN - 1916-8470
DOI - 10.29173/af29420
Subject(s) - diplomacy , elite , alliance , position (finance) , political science , action (physics) , foreign policy , political economy , sociology , law , business , politics , physics , finance , quantum mechanics
France used to have one of the most powerful cultural diplomacy: it needs nowadays to modernize its strategy to hold on to its international position. France has a long history of foreign cultural policy and is one of the few countries that have placed great emphasis on fostering its culture abroad. However, the French position is currently being challenged by emerging international rivalries. Establishing a cultural strategy in the 21st century requires not only a consistent approach between the projection of an elite culture and of a pop culture, but also a joint action between public and private players. Japan could be a model, even a paradigm for France and its cultural action abroad, as well as an ally through a cultural alliance.