Open AccessDiscovering the relevance of the personality of the destination brand - a literature review
Author(s) -
Antônio Cardoso,
Irina Fomina,
Monika Dimitrova,
Manuel Sousa Pereira
Publication year - 2022
Publication title -
marketing and tourism review
Language(s) - English
Resource type - Journals
ISSN - 2525-8176
DOI - 10.29149/mtr.v7i1.6535
Subject(s) - personality psychology , surprise , personality , loyalty , advertising , brand loyalty , relevance (law) , marketing , place branding , scale (ratio) , cosmopolitanism , brand equity , sociology , brand management , perspective (graphical) , destinations , psychology , business , tourism , social psychology , political science , computer science , geography , cartography , politics , law , artificial intelligence
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