Open AccessCustomer emotions when making an online purchase decision: Results of neuromarketing experiments
Author(s) -
Olga Yarosh,
N.N. Kalkova,
Viktor Reutov
Publication year - 2021
Publication title -
upravlenec
Language(s) - English
Resource type - Journals
eISSN - 2686-7923
pISSN - 2218-5003
DOI - 10.29141/2218-5003-2021-12-4-4
Subject(s) - neuromarketing , consumer behaviour , psychology , computer science , test (biology) , advertising , social psychology , business , paleontology , neuroscience , biology