Open AccessConsumers ethnocentric tendencies, demographic factors and domestic goods purchase decision in Nigeria
Author(s) -
R Ii Oghenenyerhovwo,
P Olannye Ajulu,
Goodluck Charles
Publication year - 2021
Publication title -
upravlenec
Language(s) - English
Resource type - Journals
eISSN - 2686-7923
pISSN - 2218-5003
DOI - 10.29141/2218-5003-2021-12-2-6
Subject(s) - ethnocentrism , consumer ethnocentrism , business , marketing , advertising , psychology , social psychology