Open AccessCustomer centricity approach to managing FMCG-companies in the Russian market
Author(s) -
Ойнер Ольга Константиновна,
Пантелеева Елена Константиновна
Publication year - 2019
Publication title -
upravlenec
Language(s) - English
Resource type - Journals
eISSN - 2686-7923
pISSN - 2218-5003
DOI - 10.29141/2218-5003-2019-10-2-2
Subject(s) - business , fast moving consumer goods , marketing , industrial organization , commerce , process management