Open AccessPerception of a University Brand in the Context of the Brand Wheel Model
Author(s) -
Лариса Капустина,
Yevgeniya A. Zhadko,
Natalia Izakova
Publication year - 2017
Publication title -
upravlenec
Language(s) - English
Resource type - Journals
eISSN - 2686-7923
pISSN - 2218-5003
DOI - 10.29141/2218-5003-2017-7-5-7
Subject(s) - perception , context (archaeology) , psychology , brand awareness , brand equity , brand extension , brand management , advertising , aesthetics , cognitive psychology , business , art , history , neuroscience , archaeology