Open AccessAnalyzing the relationship between advertising and sales promotion with brand equity
Author(s) -
Jalal Rajeh Hanaysha,
Noor Hasmini Abdul Ghani
Publication year - 2017
Publication title -
asian international journal of social sciences
Language(s) - English
Resource type - Journals
ISSN - 2539-6102
DOI - 10.29139/aijss.20170204
Subject(s) - brand equity , business , advertising , marketing , sales promotion , brand awareness , brand management , order (exchange) , brand extension , product (mathematics) , promotion (chess) , sales management , quality (philosophy) , politics , political science , law , philosophy , geometry , mathematics , finance , epistemology
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