Open AccessAnalyzing the relationship between advertising and sales promotion with brand equity
Author(s) -
Jalal Rajeh Hanaysha,
Jalal Rajeh Hanaysha,
Noor Hasmini Abd Ghani
Publication year - 2017
Publication title -
asian international journal of social sciences (online)
Language(s) - English
Resource type - Journals
ISSN - 2539-6102
DOI - 10.29139/aijss.20170204
Subject(s) - brand equity , advertising , business , sales promotion , promotion (chess) , marketing , brand management , sales management , political science , politics , law