The Effect Of Promotion, Quality Products, And Price On Purchase Decisions | Zendy

Junita Ari Angraini | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

The Effect Of Promotion, Quality Products, And Price On Purchase Decisions

Author(s) -

Junita Ari Angraini

Publication year - 2019

Publication title -

journal of world conference (jwc)

Language(s) - English

Resource type - Journals

ISSN - 2656-1174

DOI - 10.29138/prd.v1i1.70

Subject(s) - purchasing , promotion (chess) , product (mathematics) , population , quality (philosophy) , value (mathematics) , advertising , marketing , business , statistics , mathematics , agricultural science , demography , philosophy , geometry , epistemology , sociology , politics , political science , law , environmental science

This study aims to analyze whether promotion, product quality, and price have a significant effect on consumer purchasing decisions on screen printing Convocation of Surabaya City. This research is quantitative research. Population and sample distributed were 107 respondents. Data collection techniques using a questionnaire. Analysis of the data used is using multiple linear regression analysis techniques and classical assumption tests. Based on the results of the study show that the price variable has a positive and significant effect on purchasing decisions with a tcount = 2.074> of ttable 1.983 with a significance of 0.041 from ttable1,983 with a significance of 0,000 of ttable 1,983 with a significance of 0,003 <0,05 which means significant.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research