Open AccessPredicting behavioural intentions through social media advertising: The roles of customer habits, informativeness and ad clicks
Publication year - 2021
Publication title -
international journal of engineering sciences and management research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.259
H-Index - 18
ISSN - 2349-6193
DOI - 10.29121/web/v18i3/17
Subject(s) - advertising , social media , psychology , business , computer science , world wide web