Predicting behavioural intentions through social media advertising: The roles of customer habits, informativeness and ad clicks | Zendy

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Predicting behavioural intentions through social media advertising: The roles of customer habits, informativeness and ad clicks

Author(s) -

Shyam Kapri,

Sumit Bhatt,

Rahul Raj,

Ajay Sharma,

D Rakesh

Publication year - 2021

Publication title -

webology

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.259

H-Index - 18

ISSN - 2349-6193

DOI - 10.29121/web/v18i3/17

Subject(s) - advertising , social media , psychology , business , computer science , world wide web

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