Open AccessTHE IMPACT OF ELECTRONIC WORD OF MOUTH (EWOM), EASE OF USE, TRUST AND BRAND IMAGES TO PURCHASE INTENTION ON TOKOPEDIA: EVIDENCE FROM INDONESIA
Author(s) -
Sri Rahayu,
Budi Utomo,
Nanik Kustiningsih
Publication year - 2022
Publication title -
international journal of engineering technologies and management research
Language(s) - English
Resource type - Journals
ISSN - 2454-1907
DOI - 10.29121/ijetmr.v9.i5.2022.1163
Subject(s) - advertising , variable (mathematics) , usability , variables , word of mouth , brand image , path analysis (statistics) , population , competition (biology) , data collection , business , marketing , psychology , computer science , mathematics , sociology , statistics , mathematical analysis , ecology , demography , human–computer interaction , biology