Open AccessIMPACT OF SERVICE QUALITY ON RESIDENTIAL SATISFACTION : A STUDY WITH SPECIAL ATTENTION TO CHENNAI
Author(s) -
K. Chezhiyan
Publication year - 2021
Publication title -
international journal of research - granthaalayah
Language(s) - English
Resource type - Journals
eISSN - 2394-3629
pISSN - 2350-0530
DOI - 10.29121/granthaalayah.v9.i9.2021.4148
Subject(s) - service quality , customer satisfaction , apartment , simple random sample , variance (accounting) , service (business) , quality (philosophy) , antecedent (behavioral psychology) , psychology , marketing , statistics , business , mathematics , environmental health , medicine , social psychology , engineering , civil engineering , accounting , epistemology , population , philosophy
The purpose of this paper is to reveal the residential satisfaction of apartment residents. And it was measured through an antecedent (service quality) and a consequence (word of mouth) of residential satisfaction. Simple random sampling method was employed on 200 residents and multiple linear regressions were carried out. The result shows that 85% of the variance in overall customer satisfaction is accounted for by service quality. From the above findings it is clear that service quality positively influences customer satisfaction.